I'm Talking to "You". Effectively Market and Build Trust
On Sunday we host another Lunch & Learn where our Level 1 Students interact with our marketing experts where we learn how to tighten elevator pitches, find clarity in difficult circumstances, and authentically speak to potential clients.
Today Brooke Adair Walters (M.C.L.C., C.P.C), and Jerome LeDuff Jr (M.C.L.C.) host our Lunch & Learn, where we talk with some of our soon to be graduated Level 1 students and get to the root of sometimes difficult marketing questions.
Our Lunch & Learn's will always have something new for you to take away, not only from our staff but from other students as well. As you watch the video notice how, as Brooke works with each student individually on their elevator pitch, the next student anticipates the questions and already begins to workshop their pitch. They watch, analyze, and synthesize their own responses on the spot. This mindset of being proactive, rather than reactive to learning is an often-overlooked skill. But by taking the time to read our blogs and watch our Lunch & Learn's you are already taking a proactive step to help further your coaching. Another proactive step you can take is checking out our post on how to craft the perfect elevator pitch if you truly want to master your pitch as well.
Midway through our LIVE, we discuss what we do when we are thrust into a difficult situation or at a crossroads. When all you really want is clarity but feel as though you are stuck in a mental fog. One of our awesome students, Sharon, brought up that she uses a vision board that helps her figure out: does this situation/decision get you where you ultimately want to be in your overall vision?
This is an excellent example of stepping back and really taking your time to look at all sides of a situation and consider all possibilities. There are many ways to achieve a sense of clarity and we at CLCI also recommend using Cartesian Logic & SWOT. These two methods will cause you to easily make informed decisions and plan strategically.
Finally, we go over how to build a connection to clients and why we speak directly to them. You may notice that in our blogs that we actually speak to you. Yes, YOU! I'm speaking directly to you, the reader, and am engaging with you so it creates the illusion of conversation. Do you notice that I'll even ask questions in our blogs as if you are actually here?
This is what is known as the second-person voice, and by using it you directly address your audience and potential clients. Note the difference between these two phrases:
"I help individuals break free from their past regrets and move towards a future they and their peers will be proud of"
"By working with me, you will break free from past regrets and move towards a future you and your peers will be proud of"
Which phrase speaks to you? And I mean this in a figurative and literal sense. When you speak to, not about your audience, the effect is both subtle and substantial. Try it out these tips, make them your own, and you will surely master your marketing & coaching skills.
All of our Level 1 students who participated, Brooke Adair Walters, and Jerome LeDuff Jr.
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