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5 Reasons You Need to Find Your Niche as a Coach

The Ultimate & Only Life Coach Niche Infographic you will EVER need included!


What is a Life Coach exactly? Life is a pretty broad category. What does a life coach even look like? Sound like? Act like? As far as we're are concerned, the dead and those yet to live are the only ones excluded from the category of life. That leaves a lot of open ground that can be covered as a Life Coach.


If we were to imagine the PE coaches we had in elementary school, we would probably have a pretty clear image of what they looked like, what they acted like, and what their job was.


But Life Coach? Doesn't have that same distinct, clear image.


Here's a secret, the most successful Life Coaches don't exclusively market themselves as Life Coaches.


Though they may have all taken ICF certified courses, the coaches who make $500 plus/session or have dedicated clients who pay for $10,000 packages go by a variety of carefully chosen titles.


Transcendent Leadership Coach

Time Management Coach

Soul Essentials Coach

Celebrity & Influencer Coach

Marriage & Relationship Coach Brand Strategy Coach


These kinds of coaches tell you exactly who they are and what their specialty is.

These coaches have found their niche. This week on CLCI Live Lisa Finck (A.C.C.), Brooke Adair Walters (M.C.P.C.), Anthony Lopez (M.C.P.C)., Jerome LeDuff Jr (M.C.P.C), and Mike James (A.C.C.) spoke on how you can transform yourself from "life coach" to something well-defined and niche!


The Coaching Niche

Myself, Anthony Lopez (MCPC) and Brooke Adair Walters (MCPC), were asked by lifecoachpath.com to write an in depth article on the art of coach niching, However, we also know that many readers prefer the Cliff's Notes version, and so when asked to write a synopsis of our very informative and helpful article for our readers I jumped at the opportunity. And that is exactly what this is. If, however, you are the type of coach who wants to know as much as you can about niching, you can find that in depth article we wrote for lifecoachpath.comhere.


To summarize, here are the 5 reasons you should care about defining your coaching niche.

  1. Resources (tangible and abstract) are finite: There is only so much of you, your time, energy, money, and hard work to go around.

  2. You have to be able to speak to your client for them to hear you: Talking to everyone in a generic and one size fits all manner is not nearly as effective as speaking directly to your client about what they need and how you can help.

  3. Your client has to trust you to pay you: In order for you client to give you time and money, 2 of their precious resources, they need to believe you can actually help them. How is this trust built? See number 2.

  4. Help who you are best at helping: It is not just about how you talk to your clients, it is also about who you will be most successful at helping and where you can best establish your expertise.

  5. If you’re ideal client is one in a million, that means there are 7,125 people that would be your ideal client: New coaches, there is enough room for all of you, and there are thousands of ideal clients for you in your niche.


Narrowing your niche doesn't have to mean losing out on clients. In fact, new coaches are often surprised to find the reverse is true. You are far far more likely to find more clients and have longer term success when you tailor your coaching and marketing to a niche group of people with specific problems and pain points.


How do you find your Niche? Here's one way provided by our Business and Marketing expert Brooke Adair Walters (M.C.P.C.)


The Ultimate Coaching Niche Infographic



Hopefully this helps propel your coaching endeavors and business to the next level.


To those who have yet to become coaches, this is a great way to set your intention and think about what kind of coach you want to be before you join our amazing 3-day life coach classes, Want to learn more? click here!



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