Maximizing Your Content: CLCI Behind the Scenes
Updated: Oct 11
Join us for another CLCI LIVE Lunch & Learn as we answer marketing questions and show you how to market the CLCI way! Stick around to see one of our very own marketing formulas.
Today Brooke Adair Walters (M.C.L.C., C.P.C), and Jerome LeDuff Jr (M.C.L.C.) host our live Lunch & Learn with a few students who want to know how to find more clients, market to them, and make more money.
In this Lunch & Learn we go over a variety of topics including:
Where to find the most clients and why it will always vary
Brooke's Top 3 marketing tips.
The 80/20 rule of marketing and where to spend your time
Why we wait 4 weeks or more to gauge performance
Managing social media posts
Now on to how CLCI maximizes its content and how you can get the most mileage out of your posts.
Did you know a single piece of content can be maximized across several channels.? Of course you can do Facebook Live videos all day but you are limiting yourself if your 1-hour video = 1-hour of content for only Facebook users.
So, how does CLCI make our 1-hour CLCI LIVES = multiple hours of content for many different audiences?
We host our CLCI Live Facebook Demos every Tuesday at 4 pm PST/7 PM EST
Brooke then uploads the LIVE to YouTube and creates a Facebook post.
Then our awesome social media master Jerome creates a thumbnail for any post that can then be used as a backlink to Facebook, Instagram, blogs, etc.
I (our wonderful and delightful content writer and editor) create a blog post about the LIVE, making sure to give something of value to the readers, generate curiosity, and backlink* for SEO. *For more info on backlinking, check out these awesome articles by Brian Dean on How to Get High Quality Backlinks in 2020 and Felix Tarcomnicu's 10 Smart Ways to Earn or Build Backlinks to Your Website.
Jerome then adds the thumbnail to that post and then shares the blog to all our subscribers on our emailing list.
Brooke then attaches our YouTube content to a Google Ad that is then circulated.
For our last blogpost, Cartesian Logic & SWOT Made Easy, Brooke even created downloadable content that functions as a lead hook for marketing.
As you can see, from 1 CLCI LIVE we are able to create a variety of content that reaches audiences in so many different ways. When you maximize your content you not only reach more potential clients but you save your most valuable resource. TIME!
Brooke Adair Walters and Jerome LeDuff Jr.
Join us every Tuesday at 4 pm PST/7 PM EST for our CLCI Live Facebook Demos.